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Adolescents' Motivations
for Viewing Graphic Horror
DEIRDRE D. JOHNSTON
Hope College
This study identifiesfour motivations adolescents report for viewing graphic horrorfilms: gore
watching, thrill watching, independent watching, and problem watching. On the basis of a
uses and gratifications model of media effects, it is argued that viewing motivations are
predictors of responses to graphic b.This study also seeks to extend Zillmnn's excitationtransfer
model of media effects to predict under what conditions viewing-generated arousal is
transferred to positive 01 negative affect. The dispositional characteristics of feaffulness,
empathy, and sensation seeking are found to be related to different viewing motivations,
providing a viewing-related personality profile for the four diferent types of adolescent
viewers. The four viewing motivations are found to be related to viewers'cognitiveand affective
responses to horrorfilms, as well as viewers' tendency to identib w'th either the killers or
victims in thesefilms. Directionsforfuture research addressing the role of viewing motivations
in the relationship between violent media, cognitive and affective responses, and subsequent
behavioral aggression are discussed.
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