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[医学] [Help]Cases in Health Care Marketing +pdf+100B+longterm

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发表于 2015-10-7 23:51:10 |只看该作者 |倒序浏览

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题名:	Cases in Health Care Marketing
作者:	Fortenberry, John L.
出版社:	Jones & Bartlett Learning
出版日期:	2011
ISBN:	9780763764487
附属页:	齐全
书签:	有
格式:	清晰PDF
内容简介:	Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.
求助帖链接:	http://www.expaper.cn/forum.php?mod=viewthread&tid=99216

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发表于 2015-10-8 08:02:32 |只看该作者

thanks！

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