- 收听数
- 0
- 性别
- 保密
- 听众数
- 24
- 最后登录
- 2024-10-31
- QQ
- UID
- 2826
- 阅读权限
- 40
- 帖子
- 2224
- 精华
- 0
- 在线时间
- 2730 小时
- 注册时间
- 2013-1-27
- 科研币
- 26
- 速递币
- 22352
- 娱乐币
- 2917
- 文献值
- 903
- 资源值
- 10
- 贡献值
- 0
|
速递书局
封面: |
|
题名: |
The Routledge Companion to Non-Market Strategy |
作者: |
Lawton, Thomas C. Rajwani, Tazeeb S. |
出版社: |
Taylor and Francis |
出版日期: |
2015 |
ISBN: |
9780415712316 |
附属页: |
齐全 |
书签: |
有 |
格式: |
清晰PDF |
内容简介: |
It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.
Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy.
With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility. |
求助帖链接: |
http://www.expaper.cn/forum.php?mod=viewthread&tid=92045 |
本帖子中包含更多资源
您需要 登录 才可以下载或查看,没有帐号?快速注册
-
总评分: 速递币 + 50
文献值 + 2
查看全部评分
|