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速递书局
| 封面: |
 |
| 题名: |
Cases in Health Care Marketing |
| 作者: |
Fortenberry, John L. |
| 出版社: |
Jones & Bartlett Learning |
| 出版日期: |
2011 |
| ISBN: |
9780763764487 |
| 附属页: |
齐全 |
| 书签: |
有 |
| 格式: |
清晰PDF |
| 内容简介: |
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials. |
| 求助帖链接: |
http://www.expaper.cn/forum.php?mod=viewthread&tid=99216 |
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发表于 2015-10-7 23:51:10
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发表于 2015-10-8 08:02:32
