Effects of Personality Types on the Use of Television Genre

info

Journal of Broadcasting &
Electronic Media
Publication details, including instructions for
authors and subscription information:
http://www.tandfonline.com/loi/hbem20
Effects of Personality Types on
the Use of Television Genre
Jae Woong Shim Ph.D. a & Bryant Paul Ph.D. b
a Journaism and Mass Communication at Korea
University, Seoul, Korea
b Telecommunications at Indiana University
Version of record first published: 13 Feb 2011.

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