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速递书局
封面: |
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题名: |
Cases in Health Care Marketing |
作者: |
Fortenberry, John L. |
出版社: |
Jones & Bartlett Learning |
出版日期: |
2011 |
ISBN: |
9780763764487 |
附属页: |
齐全 |
书签: |
有 |
格式: |
清晰PDF |
内容简介: |
Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials. |
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