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标题: MEASURING BRAND ASSOCIATIONS TO ENHANCE BRAND EQUITY USING BRAND CONCEPT MAPS... [打印本页]

作者: best1 时间: 2015-2-15 15:55
标题: MEASURING BRAND ASSOCIATIONS TO ENHANCE BRAND EQUITY USING BRAND CONCEPT MAPS...

题名	MEASURING BRAND ASSOCIATIONS TO ENHANCE BRAND EQUITY USING BRAND CONCEPT MAPS: A QUANTITATIVE - QUALITATIVE APPROACH
链接	http://connection.ebscohost.com/c/articles/98001409/measuring-brand-associations-enhance-brand-equity-using-brand-concept-maps-quantitative-qualitative-approach

作者: pnas2009 时间: 2015-2-15 15:56
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作者: pnas2009 时间: 2015-2-15 15:57
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